Workshops
Customizable and Open Enrollment Professional Development Workshops:
- Change Management
- Branding 101
- Personal Branding for K-12 Educators
- Leading with Empathy
- Marketing Basics
- Leadership 101
- Working with Multiple Generations
Certificate in Digital Marketing (On-Demand Learning)
The content in this certificate aligns with the Online Marketing Certified Associate (OMCA) credential, which is offered by OMCP. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It's vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.
Certificate in Leadership (On-Demand Learning)
What is leadership and why is it important? How does a leader encourage change without triggering fearful resistance? What are the key elements to leading an effective team? What is the role of charisma in leadership? How can a leader achieve work-life balance? This suite of courses addresses all of these questions and many more. The courses in this suite offer advice on leadership that can help you stand out as a leader among your peers. Video segments introduce successful leaders who discuss such issues as how leaders become leaders, leadership ethics, and the differences between leaders, managers, and administrators.
Certificate in Managing Change and Resolving Conflict (On-Demand
Certificate in Managing Change and Resolving Conflict (On-Demand
Leaders and managers are often called upon to deal with the challenging impacts of change, to work through disputes with partners and customers, and to resolve conflict within the organization. This Certificate in Managing Change and Resolving Conflict covers the key issues and best practices for managers dealing with contentious situations in the workplace. Each of the seven courses in this suite offers examples, videos from practitioners and experts, interactive games, and review questions to ensure mastery of the material. The courses present strategies that managers can use to help deal with conflict, with case studies and scenarios that highlight key issues. Courses included in this certificate program are listed at the bottom of this page. This program can help both current managers, and those advancing in the management ranks, with the necessary knowledge and skills. It is recommended that learners begin with Introduction to Managing Change and Resolving Conflict course first, and then other courses can be taken in any order. Upon successful completion, you can download and print a Certificate of Completion. Our video production team will create high-quality videos that showcase your brand, products, and services, and engage your audience across various platforms.
All Together Now: The Multigenerational Workforce (On-Demand Learning)
Certificate in Managing Change and Resolving Conflict (On-Demand
This course, aimed at HR professionals, promotes age diversity in the American economy by highlighting the business advantages of hiring a multigenerational workforce. The course provides practical and strategic guidance for recruiting and retaining workers across the age spectrum. It draws on a wealth of research and analysis conducted by AARP over the years, which HR professionals will find valuable as they seek to include age in their Diversity, Equity, & Inclusion strategies; design age-inclusive compensation and benefits programs; tailor training and professional development opportunities for a multigenerational workforce; and develop strategies to promote knowledge transfer by presenting older workers with alternatives to traditional retirement.
Leadership and Management for Entrepreneurs (On-Demand Learning)
This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures. It reviews the key managerial roles of planning, organizing, staffing, leading and controlling and their application in entrepreneurial settings. Further, the course addresses self-management for the entrepreneur--how an entrepreneur can manage his or her own time and maintain a proper work-life balance.
PCM® Marketing Management Bundle (On-Demand Learning)
Becoming an AMA Professional Certified Marketer® is a way to prove you have the knowledge you need across a broad spectrum of marketing topics. This Certification Learning Bundle is a 16-hour online self-paced course that provides learners with the tools necessary to prepare for the 150-question PCM® Marketing Management exam - which is included!
You will explore topics surrounding marketing management, including marketing strategy, sustainable marketing, marketing insights, consumer behavior and market segmentation. The course will further dive into product offerings, product pricing and product value. Lastly, the course includes interactive games, vocabulary flashcards, and a 150-question practice exam.
American Marketing Association members get a discount! Go to ama.org/certifications/marketing-management-certification/ to see the discount code.