Elevate and Skill Up On-Demand Learning

Artificial Intelligence for Marketing Professionals explores how artificial intelligence (AI) has become instrumental and ubiquitous in the field of marketing. This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Marketing professionals will learn the impact of AI systems and tools on the workplace and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization. The course also delves into the benefits, challenges, and ethical issues that arise from utilizing AI programs. 

Becoming an AMA Professional Certified Marketer® is a way to prove you have the knowledge you need across a broad spectrum of marketing topics. This Certification Learning Bundle is a 16-hour online self-paced course that provides learners with the tools necessary to prepare for the 150-question PCM® Marketing Management exam - which is included!

You will explore topics surrounding marketing management, including marketing strategy, sustainable marketing, marketing insights, consumer behavior and market segmentation. The course will further dive into product offerings, product pricing and product value. Lastly, the course includes interactive games, vocabulary flashcards, and a 150-question practice exam.

American Marketing Association members get a discount! Go to ama.org/certifications/marketing-management-certification/ to see the discount code.

 As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics. 

 A brand is no longer just a certain type of car, shoe, or soda. We all have a personal brand that expresses our values, experiences, personalities, and ultimately everything that makes each of us unique people who stand apart from the crowd. 

 This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.