999 Waterside Drive, Norfolk, Virginia 23510, United States
Build Your Non-Profit Brand for Better Impact
Starting Your Own Nonprofit Organization
This course is a how-to guide for anyone who's got a great idea about how to give back to the community—but doesn't know how to turn that idea into a reality.
Principles of Marketing for Nonprofit Organizations
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors.
Grant Writing Skills
Strategic grant writing aligns the needs of a nonprofit with funding sources, whether those sources are foundations, government agencies, corporations, or individuals.
Social Media for Nonprofits
This course introduces learners to the use of social media in communicating, marketing, public relations, and fundraising for nonprofits. It explores the major social media platforms (Facebook, LinkedIn, Twitter, YouTube, Pinterest) as vehicles for nonprofits to reach their members, volunteers, and donors.
Strategy for Nonprofit Organizations
A nonprofit's strategy constitutes its decisions about what it will do and how it will do it. Nonprofit managers are critical to successfully implementing strategy since they are responsible for carrying out the actions that will support it. By understanding a nonprofit's strategy and how it helps the organization fulfill its mission, a manager can do a better job implementing the strategy. .
Content Marketing
Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.